Signing up for V515 was a bit of a gamble, as I am not part of any SPEA programs nor did I know anyone who had taken this course previously. I was hoping it would relate to my interest in connecting sustainability to the higher education realm, which it actually did. That was one of the things I enjoyed most about the course: connecting the material in this class with my courses in the School of Education. A lot of rich conversation in my other courses stemmed from things I learned in V515 and I even felt that I brought I different perspective to V515 being the only non-SPEA student at the table. The blog was a pretty significant challenge for me. It felt as though I was a step behind everyone not being a SPEA student. While I was busy doing research and developing my base knowledge of the ideas posed in class, many of my classmates seemed to already have the base knowledge that they could springboard off of to craft engaging and thoughtful blogs. This challenge was appreciated, however, because I had to work hard to research and synthesize new ideas, something I desire to do as a graduate student.
Concerning the out-of-class experiences: these were all things I would have done on my own anyway so they weren't as much of a challenge.Becoming more involved in the sustainability community in any place I live is something I strive to do, so this gave me a great opportunity to explore what Bloomington has to offer and familiarize myself with my options for acquiring sustainability knowledge. Additionally, in having to write the blogs, it was nice to have built-in time for reflection on those experiences though. I know that if I had gone to these events and not been forced to sit and reflect, I may not have made the same connections to my life or explored as deeply the experience I had and I appreciate that opportunity. I think the JITT method for the twitter feed does along with this too. Having to slow down and digest the readings each week in a critical way helped the words on the page come to life in my own world and illuminated a lot of things that were going on around me that I had never noticed before. The links to articles and videos related to the various topics we discussed also built my arsenal of websites to read and reference regarding sustainability.
Finally, some criticism. The NESCO project has been difficult to define in my head for a while and I think it boils down to the fact that I felt very powerless in the process. The task force working on this initiative has been doing so for quite some time now and I felt as we moved forward with the project that what I was bringing to the table was old news or just plain not feasible. Perhaps this had to do with the focus of my group (the brownfield site) but I had a hard time feeling like I was actually useful to this organization. I do hope that the overall effort of our class aligns with what their expectations were coming in and I am looking forward to hearing how they feel about what is presented on Tuesday.
Overall, I had a few a-ha moments in this course this semester. I have also gleaned a lot of valuable tools to use moving forward in my sustainability-focused career (The CBSM is amazing!!!!). I appreciate the thought and innovative techniques that were built in to the class structure; it kept things interesting and certainly kept me on my toes. Thank you for a great introduction to sustainability here at IU. It was the perfect way to get to know what it looks like to be a green Hoosier.
Sunday, December 8, 2013
Final Personal Project Post
The final results of the Energy Challenge came my way this past week which was exactly what I needed to round out my personal project. From the beginning, I had wanted to devise ways to get residents involved in sustainability measures in their own community and the Energy Challenge was a great vehicle to test that with. Leading up to this past week, I had no idea how Teter Quad had fared in saving energy and water during the month of October and whether or not the programming I conducted with students had made any sort of impact on actual usage.
Below is the breakdown of how much electricity and water Teter Quad used during the challenge in relation to their baseline. Here, the baseline is calculated by taking the previous year's usage and correcting that data with base 65 heating degree days (L. Walters, personal communication, December 4, 2013). The units are percentages of baseline usage on any given day, i.e. on October 17, Teter Quad used 115% of their baseline resource usage as calculated from the previous year.
Below is the breakdown of how much electricity and water Teter Quad used during the challenge in relation to their baseline. Here, the baseline is calculated by taking the previous year's usage and correcting that data with base 65 heating degree days (L. Walters, personal communication, December 4, 2013). The units are percentages of baseline usage on any given day, i.e. on October 17, Teter Quad used 115% of their baseline resource usage as calculated from the previous year.
What I was interested in is if there was any correlation between the programming I put on and a drop in usage after the programs. The programs we held in Teter revolving around the Energy Challenge were a movie night on Tuesday, October 29 and an Ugly Sweater Party on Friday, November 1. The basic idea of the Challenge was explained to residents and there was food and prizes available at both events to entice participation. Unfortunately, in looking at the data, there doesn't seem to be much correlation between the events and the impact it had on usage. In fact, it seems the opposite may have occurred. Between October 29 and the end of the challenge, resource usage increased a few percentage points compared to the baseline.
This is discouraging, considering that I actually got a lot of positive response from residents verbally and in a short survey we administered at the events. The students who did attend (approximately 80 total between the two events) admitted to understanding more about sustainability after the events and even said they would use that new knowledge in their daily lives moving forward. I suppose this is a small proportion of the Teter Quad population (about 14%) so the effect that small of a group can have on a larger building may be minimal.
However, in a way, I still see this project as a success. The fact that 80 student attended programs dedicated to sustainability and conserving energy and positively received the programs is supremely exciting and I hope to ride that momentum into next semester's challenge.
Moving forward, in reviewing my plans for the RA sustainability workshop I will be conducting in the spring, I would love to get the feedback of RA's to use to tweak the presentation. Then, with an edited and honed down presentation, I would hope to use the presentation to inform many student groups in the residence halls about the importance of sustainability. This could include floor communities, student governments, community councils, academic leadership councils, etc. The opportunity to train so many students in short little increments is immense in the residence halls and I look forward to exploring this idea in the upcoming semester.
Tuesday, December 3, 2013
Small Business Saturday in Fort Collins
Over Thanksgiving break, I made my way back home to Colorado. I spent the holiday relaxing and working at my mom's home in Fort Collins. In between day hikes, delicious home-cooked meals, and football, we decided to do some holiday shopping. While discussing plans for where we would like to shop, my mom and I quickly realized a mutual interest in shopping local for our gifts this year. Between the breweries, coffee shops, kitchen stores, and book and music stores we figured we could find something for everyone in the family right there in Fort Collins. We decided to venture out on Small Business Saturday, a "shopping holiday" created by American Express in 2010 to promote economic activity in one's local community. Here's a quick promotional clip about the idea:
We started our day at La Creperie, a small French bakery and restaurant with the best croissants this side of the Rocky Mountains. As we sat drinking espresso and digging into our pastries, we casually chatted with our server, Jean Claude, as he whizzed past our booth to help other customers. In the brief conversation we had, he said he noticed an uptick in business on this particular Saturday, although his Saturdays tended to be generally busy on their own. I explained that it was Small Business Saturday and that that may have been the cause for the cardio workout he was getting serving tables. Jean Claude seemed genuinely excited to know about Small Business Saturday and wanted to know more. I told him about our household choosing to purchase our holiday gifts locally, to keep our money within the community, and he mentioned that that was something he tried to do as a general practice. It made sense to Jean Claude, as an employee of a small business, to support his friends and neighbors in the hope that they would reciprocate down the road. He also mentioned La Creperie partnering with local agriculturalists to source more local food products to enhance the quality of their food and support local farms. It seemed like a great idea to me, something a lot of businesses already do in Fort Collins and beyond, and gave him the name of a local coffee shop that sourced all of its prepared food locally.
Next, we stopped in Curiosities, a gift shop full of items from local artisans. As I was walking around, I asked a sales associate how the day was progressing. She mentioned that they were so grateful that Small Business Saturday had finally rolled around because the flooding from the Fall had really taken a bite out of their sales. Interestingly, I hadn't pondered the implications of the flooding on small business in the area and how its economic effects could have rippled out months after the actual incident. The floods were a distant memory for many by now, but for Curiosities, and a lot of other small businesses in the area, they were a daily challenge to overcome even months after. Being able to purchase items at Curiosities for my loved ones not only made me feel like I was able to give back to a community I know and love so deeply, but it provided me with a backstory I can tell the recipients of the gifts about their items, where they were purchased, and why it was important to me to purchase from local vendors. I was not only giving a physical gift to my friends and family but also a piece of me, something that isn't really possible to do at Target or Walmart.
Fort Collins takes Small Business Saturday seriously, especially in the Old Town area of the city. Old Town serves as a gathering point for the Fort Collins community, hosting festivals, First Friday Art Walks, local bars, restaurants, and coffee shops, and many, many local businesses. The area is nicely landscaped, inviting, dog-friendly, and easy to navigate via bike, car, or as a pedestrian. It even served as the inspiration for Disneyland's Main Street, USA! It is not uncommon to see the sidewalks of Old Town bustling with people throughout the day and into the evening during any part of the week. For Small Business Saturday, many businesses advertised up to 50% off merchandise or coupons to cut the cost of shopping at a retailer that may not always be able to give the lowest price for an item on your wish list.
Here's coverage of Small Business Saturday in Fort Collins by the local newspaper:
We started our day at La Creperie, a small French bakery and restaurant with the best croissants this side of the Rocky Mountains. As we sat drinking espresso and digging into our pastries, we casually chatted with our server, Jean Claude, as he whizzed past our booth to help other customers. In the brief conversation we had, he said he noticed an uptick in business on this particular Saturday, although his Saturdays tended to be generally busy on their own. I explained that it was Small Business Saturday and that that may have been the cause for the cardio workout he was getting serving tables. Jean Claude seemed genuinely excited to know about Small Business Saturday and wanted to know more. I told him about our household choosing to purchase our holiday gifts locally, to keep our money within the community, and he mentioned that that was something he tried to do as a general practice. It made sense to Jean Claude, as an employee of a small business, to support his friends and neighbors in the hope that they would reciprocate down the road. He also mentioned La Creperie partnering with local agriculturalists to source more local food products to enhance the quality of their food and support local farms. It seemed like a great idea to me, something a lot of businesses already do in Fort Collins and beyond, and gave him the name of a local coffee shop that sourced all of its prepared food locally.
Next, we stopped in Curiosities, a gift shop full of items from local artisans. As I was walking around, I asked a sales associate how the day was progressing. She mentioned that they were so grateful that Small Business Saturday had finally rolled around because the flooding from the Fall had really taken a bite out of their sales. Interestingly, I hadn't pondered the implications of the flooding on small business in the area and how its economic effects could have rippled out months after the actual incident. The floods were a distant memory for many by now, but for Curiosities, and a lot of other small businesses in the area, they were a daily challenge to overcome even months after. Being able to purchase items at Curiosities for my loved ones not only made me feel like I was able to give back to a community I know and love so deeply, but it provided me with a backstory I can tell the recipients of the gifts about their items, where they were purchased, and why it was important to me to purchase from local vendors. I was not only giving a physical gift to my friends and family but also a piece of me, something that isn't really possible to do at Target or Walmart.
Beautiful Old Town Fort Collins - pedestrian and dog-friendly |
What was especially cool about Curiosities was the interaction with local artists they provided that Saturday. The shop invited many of the artists to hang out in the store for the day, sharing their passion and process for their creations with the general public. I had a great discussion with Will, a local woodworker who makes furniture out of pine beetle kill wood. Will praised Small Business Saturday as a great opportunity to get out of his shop and thank his customers for their patronage. Unless he is working on a commissioned piece from a specific client, he mentioned, he rarely interacted with his customers. He felt the opportunity to be in-store with his creations was a great way to solidify relationships with clients and entice them to become repeat customers. It was also a convenient way to genuinely show his gratitude for those who support his work and livelihood.
Small Business Saturday was a wonderful way for me to connect what we read in Roseland a few weeks back about sustainable economies and the prevention of economic leakage. The overall experience was also more satisfying as the consumer. Being able to actually engage in conversation with local artisans and business owners while I was shopping leant to a more meaningful experience and the conversations I had can be stories I pass along to the recipients of my holiday gifts this year. I also find it interesting that American Express, an enormous credit card company, would initiate an event like this. I imagine it has earned them significant public support and positive publicity but I am unaware of any additional gains from their affiliation with the event.
Tuesday, November 26, 2013
Authentic Sustainability
I have been thinking about issues of sustainability, natural resource consumption, and the human effect on the planet for what seems like my entire life. As a youngster, this manifested in my insistence that my parents not purchase soda cans bound together with rings of plastic that were eventually found around the mouths or necks of fish and birds the world over. As I grew, I became aware of the impact my daily commute to high school had on green house gas levels. I resolved to take the bus to school even as a senior, something seen as deeply uncool, but I saw as a stand against blatant abuse of our planet. I chose to study Natural Resource Management in a highly environmentally progressive community and was opened up to a plethora of conversations around attitudes toward sustainability and sustainable development. What had never occurred to me was why I was having those conversations and the lens through which I viewed those issues so dear to me.
The Authentic Sustainability workshop hosted on the morning of November 18th at the E-House started off with the presenters explaining their frame of reference when tackling conversations around sustainability. They discussed the "pitfalls" we can fall into when trying to engage in a conversation that is meaningful to us: being right, proving a point, and shaming others are all holes we can fall into when justifying these conversations. But do they fit the reasoning behind having the conversation in the first place? The facilitators of the discussion urged us participants to envision the sustainable world we long for when advocating for the change of human behavior to more sustainable ways. They asked us what it would feel like to live in that world; what were the feelings associated with a more sustainable life? We spoke about freedom, joy, community, openness, resilience, and hope. These were all overwhelmingly positive. So why would we so often approach sustainability conversations from a combative place? How could we reframe these conversations in the context of our lives?
I began to answer that question for myself during this workshop. It forced me to think about why I make the decision to engage in sustainability conversations. What I came up with was that I want a better world for the sake of the Earth itself and for everyone inhabiting it. I care DEEPLY about this issue and want that to reflect in my conversations. There is no room for ego when I have these conversations because it isn't about who is right and who is wrong. It is about a real issue with real, impactful consequences. As I walked out of the workshop, I began to formulate in my head how I would frame conversations about sustainability with friends and family moving forward. Keeping in mind the place I come from when having those conversations will help me to approach them in a more calm and gentle manner, which I believe can only help to get across the point that I am coming from a caring place, not a combative one.
The Authentic Sustainability workshop hosted on the morning of November 18th at the E-House started off with the presenters explaining their frame of reference when tackling conversations around sustainability. They discussed the "pitfalls" we can fall into when trying to engage in a conversation that is meaningful to us: being right, proving a point, and shaming others are all holes we can fall into when justifying these conversations. But do they fit the reasoning behind having the conversation in the first place? The facilitators of the discussion urged us participants to envision the sustainable world we long for when advocating for the change of human behavior to more sustainable ways. They asked us what it would feel like to live in that world; what were the feelings associated with a more sustainable life? We spoke about freedom, joy, community, openness, resilience, and hope. These were all overwhelmingly positive. So why would we so often approach sustainability conversations from a combative place? How could we reframe these conversations in the context of our lives?
I began to answer that question for myself during this workshop. It forced me to think about why I make the decision to engage in sustainability conversations. What I came up with was that I want a better world for the sake of the Earth itself and for everyone inhabiting it. I care DEEPLY about this issue and want that to reflect in my conversations. There is no room for ego when I have these conversations because it isn't about who is right and who is wrong. It is about a real issue with real, impactful consequences. As I walked out of the workshop, I began to formulate in my head how I would frame conversations about sustainability with friends and family moving forward. Keeping in mind the place I come from when having those conversations will help me to approach them in a more calm and gentle manner, which I believe can only help to get across the point that I am coming from a caring place, not a combative one.
Personal Project Update #3
So, I am still waiting to get data about the Energy Challenge results and if the programming we conducted in Teter had any effect at all on resource consumption.
While I am waiting on that, I have begun to work with an RA from the Collins Living-Learning Community on methods for tying sustainability with the residential life experience. As mentioned in my previous posting, I will be presenting sustainability in the context of Residential Life with an RA for Residential Programs and Services Winter Training. We have discussed presenting sustainability through the lens of the Residential Experience, a set of four pillars that RA's must program around each month for their individual floors or their entire residence hall community. Here is what we are thinking to tie sustainability in with the four pillars. Please feel free to suggest other ideas you think residents would respond to:
Academic Initiatives
We would like to discuss the university's interest in infusing sustainability in the general curriculum of the institution at IU. The RA I am working with, Stone, has also mentioned the possibility of sustainability becoming a major selection in the near future. We would like to also highlight the sustainability and sustainable design concentration within the MPA program in the School of Public and Environmental Affairs for RA's who may have students interested in graduate school. The overall focus of this section would be to reiterate that sustainability touches every aspect of our lives and this can be seen through its application in all parts of IU's curriculum.
Exploring Beliefs
We would like to frame this conversation around the positive contributions of sustainability to one's life and how changing your behavior to enhance sustainability can also enhance your life, not detract from it. Stone and I both agree that the environmental or sustainability message so often espoused is one of deprivation. We want to re-frame the conversation around how much more healthy you can live by riding a bike or purchasing food locally when you have the opportunity. We would also like to discuss briefly what environmental justice means and how their actions affect not just themselves but the broader community, state, country, and globe.
Community Development
We would like to actually compare the idea of keeping their money in the local economy through local purchasing to their residence hall community. All residence halls have budgets they pull from to help support the happiness and well-being of their hall through programming and the like. If residents of a larger community, like Bloomington, could look at the money they earn as money given from a community budget, to be used within the community to promote happiness and well-being, how much better would we live as a whole?
Finally, we would like to round out the presentation with the presentation of a "Sustainability Cheat Sheet" they can take with them outlining resources they can contact if they have questions about sustainability on campus and how they can talk about sustainability with their residents. The cheat sheet will also include ideas for sustainability-focused programs like a trip to the Hilltop Garden, documentary or TedTalk recommendations to infuse in weekly movie nights, and the Green Room Certification through the Office of Sustainability.
What other ideas do you have for us as we move forward with this presentation? We would be happy to hear any and all recommendations or even things we have proposed that you do not think would work so well.
While I am waiting on that, I have begun to work with an RA from the Collins Living-Learning Community on methods for tying sustainability with the residential life experience. As mentioned in my previous posting, I will be presenting sustainability in the context of Residential Life with an RA for Residential Programs and Services Winter Training. We have discussed presenting sustainability through the lens of the Residential Experience, a set of four pillars that RA's must program around each month for their individual floors or their entire residence hall community. Here is what we are thinking to tie sustainability in with the four pillars. Please feel free to suggest other ideas you think residents would respond to:
Academic Initiatives
We would like to discuss the university's interest in infusing sustainability in the general curriculum of the institution at IU. The RA I am working with, Stone, has also mentioned the possibility of sustainability becoming a major selection in the near future. We would like to also highlight the sustainability and sustainable design concentration within the MPA program in the School of Public and Environmental Affairs for RA's who may have students interested in graduate school. The overall focus of this section would be to reiterate that sustainability touches every aspect of our lives and this can be seen through its application in all parts of IU's curriculum.
Exploring Beliefs
We would like to frame this conversation around the positive contributions of sustainability to one's life and how changing your behavior to enhance sustainability can also enhance your life, not detract from it. Stone and I both agree that the environmental or sustainability message so often espoused is one of deprivation. We want to re-frame the conversation around how much more healthy you can live by riding a bike or purchasing food locally when you have the opportunity. We would also like to discuss briefly what environmental justice means and how their actions affect not just themselves but the broader community, state, country, and globe.
Community Development
We would like to actually compare the idea of keeping their money in the local economy through local purchasing to their residence hall community. All residence halls have budgets they pull from to help support the happiness and well-being of their hall through programming and the like. If residents of a larger community, like Bloomington, could look at the money they earn as money given from a community budget, to be used within the community to promote happiness and well-being, how much better would we live as a whole?
Personal Development
This is the section we would like to culminate the presentation with because we would like to recognize sustainable behavior this group is already practicing and give them some new one's they can implement within their lives and with their residents. This could include using reusable coffee cups or bags, public transportation or riding their bicycles rather than driving to relatively nearby locations, turning off lights when they are not being used, etc. We would like to encourage them to broaden their horizons by looking at reusing products for other functions before throwing them away and taking an extra moment to think about recycling their waste before throwing it in the garbage.Finally, we would like to round out the presentation with the presentation of a "Sustainability Cheat Sheet" they can take with them outlining resources they can contact if they have questions about sustainability on campus and how they can talk about sustainability with their residents. The cheat sheet will also include ideas for sustainability-focused programs like a trip to the Hilltop Garden, documentary or TedTalk recommendations to infuse in weekly movie nights, and the Green Room Certification through the Office of Sustainability.
What other ideas do you have for us as we move forward with this presentation? We would be happy to hear any and all recommendations or even things we have proposed that you do not think would work so well.
Sunday, November 17, 2013
Living in Transition
In the Roseland reading for the week, the concept of "Transition Towns" was introduced as a way for citizens of a community to catalyze change. Specifically, these communities strive to become "self-sufficient and resilient" while moving toward reduced dependence on oil (Roseland, 2012). The movement begins at the grassroots level, as opposed to the traditional top-down scheme utilized for so many years, although these activated citizens are encouraged to "engage local government" in their efforts to effect the change they want to see. Here is a great introduction to the movement and the methods they hope to employ:
Did you know that at this moment, as you are reading this, you are part of the transition? It's true! In 2010, the city of Bloomington announced their intention to reduce their dependence on oil and become a transition town. Interestingly enough, the announcement of the idea and movement to the larger community was conducted by the Mayor of Bloomington and several council members at the time, after motivated and vocal residents of the area demonstrated their concern to the local government. The announcement was accompanied by a day-long town meeting in which citizens were invited by the local government to join them in brainstorming ideas to achieve the goal of reducing oil reliance in the city of Bloomington. For more information on the set-up for the day, click here for the formal press release.
The Transition Town movement, often seen as a product of the UN's Agenda 21 we read earlier in the semester, is not without its detractors. Enjoy this video expressing concern about some of the land use and zoning issues coming up due to the movement:
Fascinating viewpoints emerge regarding some of the best practices Transition Towns encourage and which we have learned this semester. The charming host of the segment refers to "high-density prison cities" in reference to the encouragement of higher-density housing in urban areas. A Georgia man's death is attributed to the demands of the movement.
Normally, these types of videos seem to be distributed amongst a small group of extremist factions. Unfortunately, this video has been online for about a year, has garnered over 20,000 views, and was prominent on many Tea Party websites I visited when researching this issue. Especially when considering the participation of the Tea Party, an influential and real political movement, it is possible that the detractors would gain traction against sustainable community development. How real do you think the threat of opposing opinions is on this movement?
References
Roseland, M. (2012). Toward sustainable communities: solutions for their citizens and their goverments. New society publishers: Gabriola Island, British Columbia, Canada
http://bloomington.in.gov/documents/viewDocument.php?document_id=4902
The Transition Town movement, often seen as a product of the UN's Agenda 21 we read earlier in the semester, is not without its detractors. Enjoy this video expressing concern about some of the land use and zoning issues coming up due to the movement:
Normally, these types of videos seem to be distributed amongst a small group of extremist factions. Unfortunately, this video has been online for about a year, has garnered over 20,000 views, and was prominent on many Tea Party websites I visited when researching this issue. Especially when considering the participation of the Tea Party, an influential and real political movement, it is possible that the detractors would gain traction against sustainable community development. How real do you think the threat of opposing opinions is on this movement?
References
Roseland, M. (2012). Toward sustainable communities: solutions for their citizens and their goverments. New society publishers: Gabriola Island, British Columbia, Canada
http://bloomington.in.gov/documents/viewDocument.php?document_id=4902
Monday, November 11, 2013
Personal Project Update #2
Since my last update a lot of progress has been made in Teter Quad and with my personal project. My intent with the personal project was to interface with residents in regards to sustainability to find out what they already knew and to challenge them to go deeper in their understanding and practices.
What started out as an idea to run a series of practical skills workshops quickly fizzled as I realized the magnitude of coordinating the series and a general lack of interest. In just the informal discussions I had with residents, it didn't seem like they had any interest in learning more about bicycle repair, sewing, etc. which was pretty shocking for me. At a previous institution, I had participated in events like those I had proposed to generally enthusiastic student response. Not so much here. However, what did seem to resonate was programming that slyly integrated sustainability as an educational component of the event. Which is what I had proposed in my last blog. This included plans to show an outdoor movie while encouraging students to turn their lights off in order to see the movie. We also planned to plug the IU Energy Challenge at this event and provide food from a local vendor that sourced fresh, local ingredients in their products. Well, I am happy to report that we held the movie event at the end of October to enthusiastic response. We had approximately 60 students come out to watch Wall-E, a movie with environmental stewardship undertones that was also accessible to the general student population. The Director for Environmental Affairs and I led a discussion regarding the IU Energy Challenge and sustainable practices residents of Teter Quad could implement or may be already doing. We also administered an exit survey of students at the event to determine their knowledge level of sustainability as a result of the program. We had 11 responses to the survey, with overwhelmingly positive response that students had learned new skills they could implement in their lives to save resources. They also agreed that they were more likely to use those skills and that they would like to see more sustainability programming in the residence halls.
This program was extremely encouraging and motivated me to host another sustainability event before the end of the IU Energy Challenge, to feed off of the energy of the first program and give one last push in the hopes that Teter could pull ahead and win the challenge. So two Fridays ago, in conjunction with a small group of RA's, I hosted an ugly sweater party/competition to increase the visibility of the Energy Challenge and encourage students to layer up to stay warm instead of cranking the heat in their rooms. As laid out in my previous posting, our group hung eye-catching posters advertising the competition and provided prizes to the top two winners. The event had about 20 participants, all of whom took the same survey as the outdoor movie participants to gauge student knowledge and behavior around sustainability. This time around, because the connection to the IU Energy Challenge wasn't as strong as the movie, it was hard to articulate how turning off your lights and taking 10 minute showers related to wearing sweaters in the colder months. I believe the general idea was lost on a lot of the participants as I only had two students from the survey say they actually learned new skills around sustainability and that they would implement those skills in their daily lives. Teter ended up in fourth place out of five buildings in our residential neighborhood for the Energy Challenge, which made me realize just how hard it can be sometimes to get people to care about something they are unfamiliar with. Or just plain don't care about.
Moving forward, I am preparing a sustainability training/workshop with two RA's from other residential buildings to present at the Residential Life winter training in January. We hope to explain sustainability through the four pillars of the Residential Life Experience: 1. Academic Initiatives, 2. Personal Development, 3. Exploring Beliefs, and 4. Community Development. We are taking this approach in the hopes of connecting the explicit values of the department with our sustainability value. Additionally, we want to create a sustainability reference guide for RA's to utilize when looking for programming ideas. That way they have something quick and easy (speaking to the values of busy undergraduate college students) to do with their floors that revolves around sustainability.
I am contemplating how I would like to round out this experience for the end of the semester. If anyone has ideas for taking this project to the next level, let me know! I'm open to feedback and would love to look at this project from a different angle.
What started out as an idea to run a series of practical skills workshops quickly fizzled as I realized the magnitude of coordinating the series and a general lack of interest. In just the informal discussions I had with residents, it didn't seem like they had any interest in learning more about bicycle repair, sewing, etc. which was pretty shocking for me. At a previous institution, I had participated in events like those I had proposed to generally enthusiastic student response. Not so much here. However, what did seem to resonate was programming that slyly integrated sustainability as an educational component of the event. Which is what I had proposed in my last blog. This included plans to show an outdoor movie while encouraging students to turn their lights off in order to see the movie. We also planned to plug the IU Energy Challenge at this event and provide food from a local vendor that sourced fresh, local ingredients in their products. Well, I am happy to report that we held the movie event at the end of October to enthusiastic response. We had approximately 60 students come out to watch Wall-E, a movie with environmental stewardship undertones that was also accessible to the general student population. The Director for Environmental Affairs and I led a discussion regarding the IU Energy Challenge and sustainable practices residents of Teter Quad could implement or may be already doing. We also administered an exit survey of students at the event to determine their knowledge level of sustainability as a result of the program. We had 11 responses to the survey, with overwhelmingly positive response that students had learned new skills they could implement in their lives to save resources. They also agreed that they were more likely to use those skills and that they would like to see more sustainability programming in the residence halls.
This program was extremely encouraging and motivated me to host another sustainability event before the end of the IU Energy Challenge, to feed off of the energy of the first program and give one last push in the hopes that Teter could pull ahead and win the challenge. So two Fridays ago, in conjunction with a small group of RA's, I hosted an ugly sweater party/competition to increase the visibility of the Energy Challenge and encourage students to layer up to stay warm instead of cranking the heat in their rooms. As laid out in my previous posting, our group hung eye-catching posters advertising the competition and provided prizes to the top two winners. The event had about 20 participants, all of whom took the same survey as the outdoor movie participants to gauge student knowledge and behavior around sustainability. This time around, because the connection to the IU Energy Challenge wasn't as strong as the movie, it was hard to articulate how turning off your lights and taking 10 minute showers related to wearing sweaters in the colder months. I believe the general idea was lost on a lot of the participants as I only had two students from the survey say they actually learned new skills around sustainability and that they would implement those skills in their daily lives. Teter ended up in fourth place out of five buildings in our residential neighborhood for the Energy Challenge, which made me realize just how hard it can be sometimes to get people to care about something they are unfamiliar with. Or just plain don't care about.
Moving forward, I am preparing a sustainability training/workshop with two RA's from other residential buildings to present at the Residential Life winter training in January. We hope to explain sustainability through the four pillars of the Residential Life Experience: 1. Academic Initiatives, 2. Personal Development, 3. Exploring Beliefs, and 4. Community Development. We are taking this approach in the hopes of connecting the explicit values of the department with our sustainability value. Additionally, we want to create a sustainability reference guide for RA's to utilize when looking for programming ideas. That way they have something quick and easy (speaking to the values of busy undergraduate college students) to do with their floors that revolves around sustainability.
I am contemplating how I would like to round out this experience for the end of the semester. If anyone has ideas for taking this project to the next level, let me know! I'm open to feedback and would love to look at this project from a different angle.
Sunday, October 27, 2013
Land Use Planning and College Campuses
As a Higher Education and Student Affairs student in a Public and Environmental Affairs course, I constantly challenge myself to make connections between what we discuss in V515 and my other courses. Admittedly, the challenge is not difficult, especially when I have the living laboratory of IU from which to glean information and connections. Sustainability in higher education is increasingly gaining attention with over 50 sustainability officer positions created on campuses from 2000-2008.
As a Higher Education and Student Affairs student in a Public and Environmental Affairs course, I constantly challenge myself to make connections between what we discuss in V515 and my other courses. Admittedly, the challenge is not difficult, especially when I have the living laboratory of IU from which to glean information and connections. Sustainability in higher education is increasingly gaining attention with over 50 sustainability officer positions created on campuses from 2000-2008.
![]() |
University of Virginia topographic map of campus. Source: University of Virginia Grounds Plan
University of Denver
|
The University of Denver has long held sustainability in high regard in their general operations. When the institution decided to update their land use plan, they made sure to include a sustainability section. According to the document, there are several standards that the University of Denver holds itself to when considering their land management strategy. This includes efforts such as:
- Consolidation of the University's primary educational facilities on one campus, thereby maximizing the efficient use of its land.
- The reduction of the number of small surface parking lots by consolidating parking to strategically located structured facilities to both increase the amount of green space on campus, and curtail convenience short trip driving within the campus.
- The plan encourages the continued development of the University’s shuttle bus program, it advocates strengthening the pedestrian linkages to the recently completed RTD University ofDenver Light Rail Station, and it highlights the importance of developing the Promenadeconcept so as to provide efficient and attractive bicycle and pedestrian movement across thecampus.
Clearwater Christian College
Some institutions are still trying to find their way in integrating campus expansion and environmental stewardship. Clearwater Christian College recognizes the importance of expanding amenities offered
on their campus as a way to attract and retain students. However, in order to do so in the manner they proposed, the plan is to expand into priceless marshland surround campus, literally draining the land of water and wildlife habitat. Here is a news clip explaining the proposed expansion (sadly, the video is not embeddable):
The way forward for Clearwater Christian College is not clear as they are currently still trying to find an appropriate area to expand their campus without damaging the fragile surrounding wetlands.
These types of dilemmas are ones that are good to have, if anything because they force universities and other large entities to consider land health before constructing or planning. More universities need to be taking this route and hiring experts to plan in more sustainable ways. There are best practices all around our country, universities must take advantage of the wealth of sustainable land use solutions already in place as a benchmark for future planning.
References
http://www.aashe.org/resources/pdf/sustainability_officer_survey_2008.pdf
http://www.wtsp.com/news/science/story.aspx?storyid=139997
http://www.du.edu/architect/documents/Appendix_A.pdf
http://www.virginia.edu/architectoffice/GroundsPlanWebsite/GPNEW/Introduction/GPForeword.html
Tuesday, October 8, 2013
Personal Project update
Student's attitudes toward sustainability in IU's campus have surprised and excited me. In the conversations I have shared with students in my residence hall, many of them are interested in sustainability and demonstrate their interest by discussing preferential purchasing and their affinity for shaming their friends for failing to recycle.
However, there do seem to be sustainability myths permeating throughout the knowledge of our student population that I hope to address in my personal project. Two of these myths that I have heard repeated over the last weeks include the rumor that Environmental Services staff does not actually recycle anything that is placed in the recycling bins and that the energy challenge is biased toward newer buildings or buildings with no increased energy usage based on external factors like weather. In order to address these concerns and generally increase the idea of sustainability in Teter Residence Center, myself and a handful of willing residents have developed programming for the Center.
We have three programs we would like to host in the upcoming months with a correlating pre- and post-survey of student's attitudes toward sustainability:
1. Energy Challenge Movie Night
The residents working on this project with me made it clear that they wanted to bring back this popular Energy Challenge program from years past. They would like to encourage residents to turn off the lights in their rooms on one evening in order to project a movie (seasonally appropriate Hocus Pocus) onto the side of the building. They would like to address the crowd before the movie about the significant impact turning off their lights when not in use can make. Lighting contributes to over 40% of our total energy usage in the residence halls so turning the lights out can make a HUGE impact if done consistently. We will also generally discuss the energy challenge at this event and dispel the rumor that newer buildings or buildings without air conditioning have an advantage (Teter won a few years back; those other buildings couldn't have had an advantage!)
2. Recycling Race
The residents want to set up a recycling race in the lobby of our residence center to allow students the opportunity to compete against one another in sorting a pile of waste into recyclable and unrecyclable materials. We decided it would be beneficial to have them use the actual bins they would use in the residence center or dining center for the race to familiarize them with the process. We will also use the take-out containers and common items purchased from dining centers as part of the waste piles as that is the majority of recyclable waste we tend to see from residents. Finally, we will address the myth of Environmental Services not recycling items that are placed in recycling bins.
3. Ugly Sweater Competition
We're considering doing an ugly sweater competition as the weather turns colder to promote residents layering clothing instead of turning the heat up in their rooms. We like this idea because it is low key and fun but also educational and something that is not always considered when you think about sustainable lifestyles.
For the latter two competitions, we will have incentives in the form of prizes, hopefully from local vendors who utilize sustainable practices in their operations. Additionally, because all three events are public and highly visible for the whole community to see, we hope that the participation of these students will spur them to continue their sustainable practices upon completion of the activity. We are additionally considering having a sign-up at the recycling race for students to sign if they want to commit to thinking about recycling when throwing away their waste.
To measure whether these activities have impact on students and their values and knowledge around sustainability, we will be administering a pre-survey and post-survey for all students in Teter. Here are the questions we would like to know:
1. What year are you in school?
2. What floor do you live on in Teter (please include building and floor)?
Using a scale of 1-5, 1 being not at all important to you and 5 being very important to you, please rank the following:
To incentivize students to take this survey, we are also offering small prizes (most likely gift cards) to maximize response. The survey will be set up via survey monkey and administered via the floor RA's in an email. Overall, based on previous experience RA's receive pretty solid response from floor-wide emails (approximately 60% response or 28 students per floor). The survey will be administered again at the end of the semester to gauge whether students were affected by the sustainability programs hosted in Teter. We will add questions specifically about the programs we host to gauge how the programs affected sustainability values if at all.
An update will come shortly after our first program, the movie night, at the end of October.
However, there do seem to be sustainability myths permeating throughout the knowledge of our student population that I hope to address in my personal project. Two of these myths that I have heard repeated over the last weeks include the rumor that Environmental Services staff does not actually recycle anything that is placed in the recycling bins and that the energy challenge is biased toward newer buildings or buildings with no increased energy usage based on external factors like weather. In order to address these concerns and generally increase the idea of sustainability in Teter Residence Center, myself and a handful of willing residents have developed programming for the Center.
We have three programs we would like to host in the upcoming months with a correlating pre- and post-survey of student's attitudes toward sustainability:
1. Energy Challenge Movie Night
The residents working on this project with me made it clear that they wanted to bring back this popular Energy Challenge program from years past. They would like to encourage residents to turn off the lights in their rooms on one evening in order to project a movie (seasonally appropriate Hocus Pocus) onto the side of the building. They would like to address the crowd before the movie about the significant impact turning off their lights when not in use can make. Lighting contributes to over 40% of our total energy usage in the residence halls so turning the lights out can make a HUGE impact if done consistently. We will also generally discuss the energy challenge at this event and dispel the rumor that newer buildings or buildings without air conditioning have an advantage (Teter won a few years back; those other buildings couldn't have had an advantage!)
![]() |
Hocus Pocus was chosen as the movie because of the time of season and because it is wildly popular amongst Teter Quad residents. |
2. Recycling Race
The residents want to set up a recycling race in the lobby of our residence center to allow students the opportunity to compete against one another in sorting a pile of waste into recyclable and unrecyclable materials. We decided it would be beneficial to have them use the actual bins they would use in the residence center or dining center for the race to familiarize them with the process. We will also use the take-out containers and common items purchased from dining centers as part of the waste piles as that is the majority of recyclable waste we tend to see from residents. Finally, we will address the myth of Environmental Services not recycling items that are placed in recycling bins.
3. Ugly Sweater Competition
We're considering doing an ugly sweater competition as the weather turns colder to promote residents layering clothing instead of turning the heat up in their rooms. We like this idea because it is low key and fun but also educational and something that is not always considered when you think about sustainable lifestyles.
![]() |
Flyers for the event should be eye-catching and enticing for students to get them to the event. We hope to use pictures like this one to get students interested in the event. |
For the latter two competitions, we will have incentives in the form of prizes, hopefully from local vendors who utilize sustainable practices in their operations. Additionally, because all three events are public and highly visible for the whole community to see, we hope that the participation of these students will spur them to continue their sustainable practices upon completion of the activity. We are additionally considering having a sign-up at the recycling race for students to sign if they want to commit to thinking about recycling when throwing away their waste.
To measure whether these activities have impact on students and their values and knowledge around sustainability, we will be administering a pre-survey and post-survey for all students in Teter. Here are the questions we would like to know:
1. What year are you in school?
2. What floor do you live on in Teter (please include building and floor)?
Using a scale of 1-5, 1 being not at all important to you and 5 being very important to you, please rank the following:
- Recycling
- Water conservation
- Electricity conservation
- General reduction in use of nonrenewable resources
- Sustainability
- Recycling in your residence hall
- Recycling in the dining halls
- How to monitor your water use in the residence halls
- How to monitor your electricity use in the residence halls
- How to monitor your use of nonrenewable resources
- Resources on campus specifically pertaining to sustainability
To incentivize students to take this survey, we are also offering small prizes (most likely gift cards) to maximize response. The survey will be set up via survey monkey and administered via the floor RA's in an email. Overall, based on previous experience RA's receive pretty solid response from floor-wide emails (approximately 60% response or 28 students per floor). The survey will be administered again at the end of the semester to gauge whether students were affected by the sustainability programs hosted in Teter. We will add questions specifically about the programs we host to gauge how the programs affected sustainability values if at all.
An update will come shortly after our first program, the movie night, at the end of October.
Saturday, October 5, 2013
At the Farmer's Market
![]() |
Bloomington farmer's market produce and flowers |
Last Saturday, I journeyed to the Bloomington Farmer's Market with a group of students from two floors in my residence hall. I fondly recounted for the residents my days of working the farmer's market for an apple and peach orchard my mother worked for when I was in middle school. The long afternoons battling bees to pick the sweetest peaches you will ever taste, the endless boxing of half pecks of enormous heaps of fruit, the 5 a.m. wake-up to haul the peaches out of the cooler and into the truck, the half-hour drive to our stand where we set up our tent and unloaded all of the peaches, and of course the hours of conversation and sampling and selling of the fruit - it all came flooding back to me with one little trip to the market.
As I walked around, I spoke with a few sellers about how their morning had gone and how they were faring around 10 a.m. Most answered with a "great" or "good", with the occasional "tired" or "sunburnt" mixed in. Their replies, and their worn-down appearances, introduced the realization of just how labor intensive nurturing, harvesting, and selling our sustenance for each day of our lives really is and how much of that grueling work is displaced on other people. How easy is it to step into your local Kroger and not give a second thought to the hours upon hours it took to get that food to your cart? I didn't work to figure out what type of produce would grow well on my land, how much water and sunlight that plant would need, when I would have to harvest the salable part of the plant, how long it would take to bundle for market, and then how I could store the product before I could even get it to market for sale. But someone like the sellers at the market did and I am grateful.
I believe in order for society to take interest in their personal well-being and the well-being of others (especially in relation to food), they should befriend a local food products producer. It doesn't have to be much, a simple conversation should suffice, but that conversation could very well change attitudes around where that person chooses to spend their dollar when feeding themselves. Personally understanding the sources of our food and the producers of the food connects us in a way that McDonald's never can. If I could, I would choose to spend every one of my dollars for food on locally sourced products. Sadly, coffee is not grown here in Indiana, so I can't locally source that. In all seriousness though, I do hope to return to the farmer's market in the hope of not only eating more healthfully but to assist the local growers of the delicious apples, peaches, and peppers I have enjoyed every day since my trip.
Alternative Energy in College
Colorado State University's Wind Farm at Maxwell Ranch retrieved from www.ext.colorado.edu
Living in the residence halls, I often feel like I have little to no control over my resource consumption when it comes to energy or water. Although I think often about how I can reduce what I use each day, there are aspects of my life that are out of my control. I don't have a thermostat to regulate the temperature of my room, I am not able to affix low-flow fixtures in my bathroom, and I definitely can't choose to heat, cool, or source electricity with alternative energy sources.
I firmly believe in the statement made by Kerr & Hart-Steffes (2012) that "higher education has a unique
opportunity to impact global sustainability initiatives. As centers of research and scholarship, and hubs of activism and action, institutions of higher learning can, will, and are propelling the United States sustainability movement forward in multiple dimensions." Many universities have risen to the challenge by creating room in their budget for sustainability coordinators or creating an office dedicated to sustainability. A large chunk of american colleges have publicly committed to taking sustainable measures via the American College and University Presidents' Climate Commitment (ACUPCC). This commitment entails developing a plan and deadline to becoming carbon neutral as well as committing to at least two measures to reduce energy consumption or source energy from a renewable energy source. Many universities have taken this pledge, including my alma mater, and are using it to demonstrate their commitment to sustainable measures. One creative way Colorado State University decided to demonstrate their commitment is the creation of a wind farm not too far from campus. The former president of Colorado State University, Larry Penley, explains the many reasons why this was chosen:
http://www.colostate.edu/media/green-power.aspx#movie (I apologize for the link, I could not for the life of me figure out how to embed the video)
In conjunction with the wind farm, Colorado State University (CSU) offers each incoming student residing in the residence halls the option to select wind power as their energy source over traditional coal-powered options. Although the program only covers 4% of the overall Housing and Dining Services energy consumption, the gesture has earned CSU the recognition of the Environmental Protection Agency as a Green Power Partner. The EPA Green Power Partnership recognizes public and private institutions, including colleges and universities, that have taken significant steps to utilize green power to provide energy for their daily operations. For an additional $17 a semester, approximately 300 of the 6,000 residents on CSU's campus have chosen to utilize wind power as their energy producer. Although this does not seem like much, the number of residents signing up has grown since its inception in 2004 and the initiative in itself demonstrates CSU's dedication to alternative energy on campus.
Aspen Hall, an energy-efficient hall at Colorado State University, where students are encouraged to choose wind energy for their energy needs. Retrieved from askjohncummings.com.
References
http://www.arizona.edu/features/solar-cats-transform-dorm
http://www.colostate.edu/media/green-power.aspx#movie
http://presidentsclimatecommitment.org/about/commitment
http://www.josseybass.com/WileyCDA/WileyTitle/productCd-1118345800.html
Saturday, September 14, 2013
Green Roofs - Nature in the City
Have you ever been introduced to something you had never known before only to have it pop up over and over again while going about your everyday routine? Like a word you had never known or a song you had never heard becomes known to you and then you read the word in the next morning's paper or hear the song during your favorite TV show. It seems like such a strange coincidence, like the universe wanted you to specifically know that tiny tidbit of information.
That happened to me this week while reading for class. Spirn's (1984) view of the city as part of nature could not be more readily captured in the devastating floods unfolding before my eyes in my homestate of Colorado. The idea of city as part of nature was illuminated in my mind the day after I read the passage. I watched the roads I rode to work on everyday eroded away by a 500-year flooding event, I connected what was happening in the real world to Spirn's words on the page. What came to mind specifically was a quote in the chapter: "nature in the city....is the consequence of a complex interaction between the multiple purposes and activities of human beings...and of natural processes that govern the transfer of energy, the movement of air, the erosion of the earth, and the hydrologic cycle. The city is part of nature." But how do we live comfortably and securely with nature?
In understanding that the urban environment is part of a larger, natural system, it would seem to me that this leads to an adaptation in behavior to better co-exist in nature. There are many environmental processes (fire, flood, drought, extreme temperature variation, etc.) that affect the decisions we make regarding how we go about our daily business and build the infrastructure for those tasks. For many years, we sprawled out in all directions, uprooting soil-conserving trees and paving over permeable surfaces. As Spirn mentions, and I whole-heartedly agree, there is a danger in not recognizing the impact nature has on the urban environment and choosing to not plan ahead for these events. However, we have come far enough in technological terms to begin to address our place in the larger context of nature and make adjustments to our way of life. To keep the scope of these adjustments somewhat refined, I considered the impact of what is most recently on my mind, urban stormwater runoff. Within the methods recognized as assisting to mitigate the runoff, I chose to look at green roofs and the process of implementing such a project in the urban environment.
Green roofs, as defined by the Environmental Protection Agency (2013), are a vegetative layer grown on a rooftop and are commonly espoused as an alternative roofing material with a multitude of benefits to the environment and the building. Benefits include:
Reduced energy use: Green roofs absorb heat and act as insulators
for buildings, reducing energy needed to provide cooling and heating.
Reduced air pollution and greenhouse gas
emissions: By lowering air conditioning demand, green roofs can decrease
the production of associated air pollution and greenhouse gas emissions.
Vegetation can also remove air pollutants and greenhouse gas emissions through
dry deposition and carbon sequestration and storage.
Improved human health and comfort: Green roofs, by reducing heat
transfer through the building roof, can improve indoor comfort and lower heat
stress associated with heat waves.
Enhanced stormwater management and water quality: Green roofs can
reduce and slow stormwater runoff in the urban environment; they also filter
pollutants from rainfall.
Improved quality of life: Green roofs can provide aesthetic value
and habitat for many species.
(Environmental Protection Agency, 2013)
While the benefits of green roofs seem enticing and like a step in a positive direction, when considering such an intensive endeavor, I begin to think about what must be considered and how it should be presented to achieve buy-in with the larger population. To simplify the process, I chose to analyze an existing green roof building guide, the District of Columbia's District Department of the Environment Green Roof Toolkit, through the lens of Mckenzie-Mohr's Fostering Sustainable Behavior: Community Based Social Marketing (CBSM). In the book, Mckenzie-Mohr identifies seven categories that should be addressed when marketing your sustainable cause or agenda to a broad audience: commitment, social norms, social diffusion, prompts, communication, incentives, convenience. Below are my recommendations or interprestations of what has already been done in the District of Columbia to address these categories.
Commitment
Though this program is not directly asking for commitment from the citizens of the District of Columbia (D.C.), I do not see why it has to be that way. In accordance with the recommendations of Mckenzie-Mohr, could call residents and business owners inquiring about their interest in building a green roof on their residence or building. If interest is high, they could start with a request of a verbal commitment to the project with small crews of empolyees following up with comitted parties to have a signed commitment on file. Additionally, the commitments can be documented publicly in a local newspaper or television news story to enhance the profile of the project and provide enhanced motivation for the parties involved to stick with their commitment.
Social Norms
To make the norm of creating a green roof noticable, as Mckenzie-Mohr suggests, photos of locally completed projects and anecdotes from the players involved about the impact of the green roof to their lives could serve to normalize the project. By focusing on successful green roof projects, and not the traditionally-roofed buildings taht we would like to be converted to green roofs, we are utilizing the injunctive behavior as our example; what we as a community approve of for the greater good of the environment and our community.
Social Diffusion
This part of the plan ties in well with the first two categories in that if you are asking someone to commit to such a large project, and they accept, they are more likely than not to share those experiences. The D.C. could gain a commitment from those who are willing to build green roofs to share anecdotes with others in their local and professional community about why they chose to make the switch and what has resulted. This can be funnelled into materials used to attract more individuals targeted by the DDOE to build green roofs.
Prompts
Some categories suggested by Mckenzie-Mohr are not always suitable for the project at hand or the behavior one is trying to influence. As mentioned in the CBSM, prompts may be most suitable for "establishing and maintaining repetitive behaviors that favor sustainability" and building a green roof does not fall under that category. None the less, this is an important characteristic of the project to recognize as each category may not always be appropriate for the goals of each sustainability project.
Communication
The Green Roof Toolkit offers extensve information regarding the benefits and barriers to creating a green roof, but this information can be whittled down to be most impactful on the customer in a short period of time. The given example in the CBSM regarding vivid explanation of current conditions to get the individual to look at the situation differently can certainly be used in the same way for green roof building. One could explain to homeowners how much stormwater runoff they are saving in terms of how many pools or bathtubs said runoff could fill. The amount of roof material waste diverted from the landfill could be described in terms of how deep it would cover their yard if laid out.
Incentives
The DDOE offered a $7 per square foot subsidy for businesses and homeowners interested in pursuing this process. This is not covered in the Green Roof Toolkit but the cost of building a green roof is included. The subsidy could easily be added to the toolkit and a table could be created to demonstrate the cost savings by taking advantage of the subsidy.
Convenience
Convenience is not a focus of this project as it is very labor and time intensive and requires a fair amount of upkeep. That can be presented up front, and it is presented in the toolkit, however, I posit the idea of pairing a representative of the DDOE with individuals or businesses taking on a green roof project as a liaison who can answer questions and help walk through the process from start to finish. This could help to diminish the learning curve for such an intense project and while empowering the party taking on the project to find answers to their questions and educating them at the same time.
Environmental Protection Agency. (2013). Heat island mitigation: green roofs. Retrieved from http://www.epa.gov/hiri/mitigation/greenroofs.htm
District Department of the Environment. (2012). Green roof toolkit. Retrieved from http://budget.dc.gov/sites/default/files/dc/sites/ddoe/publication/attachments/GR%20Toolkit%2012.22.11.pdf.
Mckenzie-Mohr, D. (2006). Fostering sustainable behavior: community based social marketing. Retrieved from http://www.cbsm.com/pages/guide/preface
Have you ever been introduced to something you had never known before only to have it pop up over and over again while going about your everyday routine? Like a word you had never known or a song you had never heard becomes known to you and then you read the word in the next morning's paper or hear the song during your favorite TV show. It seems like such a strange coincidence, like the universe wanted you to specifically know that tiny tidbit of information.
That happened to me this week while reading for class. Spirn's (1984) view of the city as part of nature could not be more readily captured in the devastating floods unfolding before my eyes in my homestate of Colorado. The idea of city as part of nature was illuminated in my mind the day after I read the passage. I watched the roads I rode to work on everyday eroded away by a 500-year flooding event, I connected what was happening in the real world to Spirn's words on the page. What came to mind specifically was a quote in the chapter: "nature in the city....is the consequence of a complex interaction between the multiple purposes and activities of human beings...and of natural processes that govern the transfer of energy, the movement of air, the erosion of the earth, and the hydrologic cycle. The city is part of nature." But how do we live comfortably and securely with nature?
In understanding that the urban environment is part of a larger, natural system, it would seem to me that this leads to an adaptation in behavior to better co-exist in nature. There are many environmental processes (fire, flood, drought, extreme temperature variation, etc.) that affect the decisions we make regarding how we go about our daily business and build the infrastructure for those tasks. For many years, we sprawled out in all directions, uprooting soil-conserving trees and paving over permeable surfaces. As Spirn mentions, and I whole-heartedly agree, there is a danger in not recognizing the impact nature has on the urban environment and choosing to not plan ahead for these events. However, we have come far enough in technological terms to begin to address our place in the larger context of nature and make adjustments to our way of life. To keep the scope of these adjustments somewhat refined, I considered the impact of what is most recently on my mind, urban stormwater runoff. Within the methods recognized as assisting to mitigate the runoff, I chose to look at green roofs and the process of implementing such a project in the urban environment.
Apartment building green roof in Portland, Oregon
(Photo courtesy of the Portland Bureau of Environmental Services, via the Environmental Protection Agency)
(Environmental Protection Agency, 2013)
While the benefits of green roofs seem enticing and like a step in a positive direction, when considering such an intensive endeavor, I begin to think about what must be considered and how it should be presented to achieve buy-in with the larger population. To simplify the process, I chose to analyze an existing green roof building guide, the District of Columbia's District Department of the Environment Green Roof Toolkit, through the lens of Mckenzie-Mohr's Fostering Sustainable Behavior: Community Based Social Marketing (CBSM). In the book, Mckenzie-Mohr identifies seven categories that should be addressed when marketing your sustainable cause or agenda to a broad audience: commitment, social norms, social diffusion, prompts, communication, incentives, convenience. Below are my recommendations or interprestations of what has already been done in the District of Columbia to address these categories.
Commitment
Though this program is not directly asking for commitment from the citizens of the District of Columbia (D.C.), I do not see why it has to be that way. In accordance with the recommendations of Mckenzie-Mohr, could call residents and business owners inquiring about their interest in building a green roof on their residence or building. If interest is high, they could start with a request of a verbal commitment to the project with small crews of empolyees following up with comitted parties to have a signed commitment on file. Additionally, the commitments can be documented publicly in a local newspaper or television news story to enhance the profile of the project and provide enhanced motivation for the parties involved to stick with their commitment.
Social Norms
To make the norm of creating a green roof noticable, as Mckenzie-Mohr suggests, photos of locally completed projects and anecdotes from the players involved about the impact of the green roof to their lives could serve to normalize the project. By focusing on successful green roof projects, and not the traditionally-roofed buildings taht we would like to be converted to green roofs, we are utilizing the injunctive behavior as our example; what we as a community approve of for the greater good of the environment and our community.
Social Diffusion
This part of the plan ties in well with the first two categories in that if you are asking someone to commit to such a large project, and they accept, they are more likely than not to share those experiences. The D.C. could gain a commitment from those who are willing to build green roofs to share anecdotes with others in their local and professional community about why they chose to make the switch and what has resulted. This can be funnelled into materials used to attract more individuals targeted by the DDOE to build green roofs.
Prompts
Some categories suggested by Mckenzie-Mohr are not always suitable for the project at hand or the behavior one is trying to influence. As mentioned in the CBSM, prompts may be most suitable for "establishing and maintaining repetitive behaviors that favor sustainability" and building a green roof does not fall under that category. None the less, this is an important characteristic of the project to recognize as each category may not always be appropriate for the goals of each sustainability project.
Communication
The Green Roof Toolkit offers extensve information regarding the benefits and barriers to creating a green roof, but this information can be whittled down to be most impactful on the customer in a short period of time. The given example in the CBSM regarding vivid explanation of current conditions to get the individual to look at the situation differently can certainly be used in the same way for green roof building. One could explain to homeowners how much stormwater runoff they are saving in terms of how many pools or bathtubs said runoff could fill. The amount of roof material waste diverted from the landfill could be described in terms of how deep it would cover their yard if laid out.
Incentives
The DDOE offered a $7 per square foot subsidy for businesses and homeowners interested in pursuing this process. This is not covered in the Green Roof Toolkit but the cost of building a green roof is included. The subsidy could easily be added to the toolkit and a table could be created to demonstrate the cost savings by taking advantage of the subsidy.
Convenience
Convenience is not a focus of this project as it is very labor and time intensive and requires a fair amount of upkeep. That can be presented up front, and it is presented in the toolkit, however, I posit the idea of pairing a representative of the DDOE with individuals or businesses taking on a green roof project as a liaison who can answer questions and help walk through the process from start to finish. This could help to diminish the learning curve for such an intense project and while empowering the party taking on the project to find answers to their questions and educating them at the same time.
References
Spirn, A.W. (1984). City and nature from the granite garden: urban nature and human design. In S.M. Wheeler & T. Beatley (Eds.), The sustainable urban development reader. (2nd ed.; pp.139-144). New York, NY: Routledge.Environmental Protection Agency. (2013). Heat island mitigation: green roofs. Retrieved from http://www.epa.gov/hiri/mitigation/greenroofs.htm
District Department of the Environment. (2012). Green roof toolkit. Retrieved from http://budget.dc.gov/sites/default/files/dc/sites/ddoe/publication/attachments/GR%20Toolkit%2012.22.11.pdf.
Mckenzie-Mohr, D. (2006). Fostering sustainable behavior: community based social marketing. Retrieved from http://www.cbsm.com/pages/guide/preface
Subscribe to:
Posts (Atom)